When we talk about the general influencers on a common man, celebrities top the list. And that is the only reason why almost every brand, which can afford, go for celebrity endorsements to reach their target audience.
Celebrities are purely made when they stay in limelight. Those who go out of sight, also lose their charm in the eyes of people. The same rule applies to brands also. Since celebs are highly followed and looked upon, many brands bank on them to publicize their products. Whether you talk about India, United States, Singapore, UK, or any other country, popular celebs make a great impact on their people.
Here in this article, we will talk about one such endorsement, which is carried out for Diamond Jewellery.
Diamonds are an Engagement Ring’s Best Friend!
Every time some or the other marriage is taking place. Now you definitely need wedding rings or engagement rings for such occasions. Since there are many companies making the same, which one would you go to? Rather, which companies do you really recall?
The recall process takes place when you start associating Jewellery to your favorite celebrities. In that way, you could clearly be able to recall even the advertisements that you see. No matter which brand you go to, be it PC Jewellers, BlueStone, CaratLane, Fonder Diamond, Tanishq, or any other popular brand, celebrities make them popular and reach the common public.
Let’s now talk about those few celebrities who make impact.
Brand endorsed – Kalyan Jewellers
Mr. Big B is one of the most revered personalities all over the world. Be it youngsters, or adults, he has a huge fan following across nations. And that is one of the reasons why he endorses many brands, including Kalyan Jewellers. Both Gold and Diamond Jewellery are heavily advertised through the actor, due to which the brand witnessed huge sales.
Aishwarya Rai Bachchan
Brands endorsed – Nakshatra Diamond Jewellery, Kalyan Jewellers, Dee Beers Diamonds
This beauty queen has endorsed numerous Diamond Jewellery Brands. And her endorsements are even popular in countries like Singapore and United States. Aishwarya Rai Bachchan is a global face, where every person in this world would recognize her for her fine features and looks. And because of that, she is also one of the most expensive brand endorsers.
Aishwarya entered the world of brand endorsements at a very early age, where her first endorsement was for Pepsi. Since then, many brands joined her, and is often sometimes called the brand ambassador of India.
Brand endorsed – Gemfields
Popular all over the world for its colored stones, Gemfields partnered with Mila Kunis to endorse the brand in 2013 and 2014. With her help, the awareness of colored gemstones significantly rose all over the world.