Pavitra Rishta narrates a beautiful love story. It plots all the possible hurdles which could come in a typical love story. It even repeats with the characters of the next generation. The show created many controversies too. Some of them were:-
- Sushant Singh Rajput left the show stating that he didn't want to look aged on the screen.
- When the leap happened and Arjun-Purvi were given importance, she was not happy with the plot and demanded change in her character. Her demands were met and another leap was shown with Ankita doing a double role in the serial.
- Ankita Lokhande and Asha Negi shared cold vibes on the set.
- After few years of successful dating, Sushant and Ankita parted their ways.